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John's Beach Service began protecting the shores of Myrtle Beach, South Carolina in the late 1940's. The first founding owner was Captain John Smith of the Virginia Beach Beach Patrol, hence the name, John's Beach Service. Captain Smith also had two business partners, Harry Kahler and Joe Buehler.

Mr. Buehler brought the beach service to Myrtle Beach and remained the owner until 1983, when one of Mr. Buehler's former lifeguards purchased the business from him.
Bill Jackson remains the owner even now. Today, John's Beach Service employs a general manager, two assistant managers, a shop manager, and approximately 36 lifeguards.


 
John's Beach Service is centrally located along the beautiful, fun-filled shores of Myrtle Beach and the Grand Strand. The beach service dorms and living quarters are just blocks away from the hottest nightlife and entertainment found in all of South Carolina.There's more to Myrtle Beach than just the beach itself. You'll find plenty to do just down the road at the world famous Celebrity Square, located at Broadway at the Beach. Celebrity Square is home to the hottest clubs and restaurants on the beach. From the Myrtle Beach Hard Rock Cafe to the unbeatable dance clubs, you'll find it all hear.Broadway at the beach is also home to over 100 different stores and specialty shops that make for a shopping experience you'll never forget as well as the large Broadway 16 Cinema and State of the Art iMax Theatre. For more on some of the best Myrtle Beach has to offer, check out some of the links below!

 


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